Julie Steelman: Selling Mentor and Bankability Guru

Selling is always about the customer. Always! Your job is to help them get to know you, develop trust in you and show them how you solve their problem or enhance their life. If you do that, there is a high likelihood they will buy!  SELLEBRATE! It’s the old know-like-trust-buy formula! One way to turn on [...]

Last week I spoke about customers with Hungry Buyer syndrome. The ones who come to you starving for what you’re selling then pull back just as quickly. Remember, people base purchasing decisions on emotions. And once they’re sure you can meet their emotional needs, their heads kick in and they slow down and evaluate the [...]

Ever scratched your head and thought, “Hmm. I thought that customer was going to buy but she suddenly got cold feet? I must have read her signals wrong.” You probably have had an experience like this, but I’ll bet those “cold feet” were really a sign of Hungry Buyer Syndrome. Here’s what I mean: Most [...]

Do you have a friend who can never make a decision? “Where should we go for dinner?” and “What are you going to order?” feel like overwhelming dilemmas. So she waits for someone else to decide. Or she makes a decision and second-guesses herself all the way through dessert. Sound familiar? Yes, it’s time to [...]