Are you Just Looking For A Quickie?

Have you fallen into the biggest small-business booby trap? It’s where you think about your cash flow from a transactional perspective, or what I call the cash-quickie. You only think about how to make the next amount of money that will save you. And you don’t think beyond that. It’s a viscous cycle. I know [...]

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That Objection? It’s Really a Buy Signal!!

Truth time: Ever feel rejected when a customer voices a concern about your offering? I know. Me, too. It’s one of the common misunderstandings and fears about sales. But here’s the thing: That objection? It’s not about you. It’s simply your customer vocalizing a thought about where they are in their decision-making process. And here’s [...]

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