You’re Busted….Are You Setting Bankable Prices?

I’m often asked if there is a magic pricing formula.  Sorry … there isn’t one. However, I do have some opinions about pricing and how it should be set with an eye towards profitability.  Profitability means two things.  First, your price allows you to retain a reasonable portion of the money for yourself.  Second, your [...]

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It’s Never About The Money! Ever.

If you’re a business owner, you’ve heard it. The most common excuse a customer will use to not buy what you’re selling: “I can’t afford it.” But are you ready for another one of my secrets? When a customer objects to price, it’s never about the money. Ever. People use the standby money objection because [...]

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