As a business owner, you’re faced with countless decisions every day. Some are small choices like deciding to attend a networking dinner or stay at home. Other decisions are serious because they concern a sizeable cash investment or may point your business into a new direction.
It’s easy to become stressed and overwhelmed. You may secretly hope for someone to tell you what to do so you can release the tension of making a decision. You may worry that you’ll make a mistake, resulting in an embarrassing mistake or costly failure. On some days you may feel so rushed that you lack the mental bandwidth to even consider deciding.
Even reading about the stress of making a decision can be stressful!
Take a nice deep breath and relax. There’s a formula that will help you make decisions in a way that supports you personally and enhances the bankability of your business.
Whenever you need to make a decision, use this formula:
Soul Satisfying + Lucrative = A Bankable YES!
First, consider how saying yes will impact your soul. Check in with your inner guidance. Do you feel an increased sense of spaciousness, peace, and love when you consider saying yes? Will you be drained by saying yes or filled with joy?
Be sure to ask your heart, not your ego. Your ego may press you to do something because you ‘should’, others are doing it, or conventional wisdom says that’s the only way to succeed. This is not your ego’s choice. It belongs to your heart.
When you agree to something that may earn you money but does not bring you joy, you will deplete your vital energy and passion.
Not Soul Satisfying = Burnout
Next, determine if this opportunity will increase your profits by earning revenue or reducing costs. What is the return on investment? Do you have the resources to fund the project comfortably?
If you say yes to an opportunity that resonates with your soul but is not lucrative, you will create stress because you cannot meet your needs. The pursuit of a bankable business requires discernment and stewardship of your resources of money, time, and energy.
Not Lucrative = Despair, guilt, and worry
To use this formula to make Bankable decisions with ease and grace, simply sit down with a piece of paper and a few minutes of quiet. Breathe deeply and relax. Connect with your heart.
Then, write down the answers to these questions:
1. Will a YES satisfy my soul?
2. Will a YES be lucrative?
If you get 2 affirmative answers, proceed with joy and confidence. Otherwise, decline and trust that if this opportunity was not perfect for you, a better one is on the way!
