Julie Steelman: Selling Mentor and Bankability Guru

Truth time: Ever feel rejected when a customer voices a concern about your offering? I know. Me, too. It’s one of the common misunderstandings and fears about sales. But here’s the thing: That objection? It’s not about you. It’s simply your customer vocalizing a thought about where they are in their decision-making process. And here’s [...]

Selling is always about the customer. Always! Your job is to help them get to know you, develop trust in you and show them how you solve their problem or enhance their life. If you do that, there is a high likelihood they will buy!  SELLEBRATE! It’s the old know-like-trust-buy formula! One way to turn on [...]

Last week I spoke about customers with Hungry Buyer syndrome. The ones who come to you starving for what you’re selling then pull back just as quickly. Remember, people base purchasing decisions on emotions. And once they’re sure you can meet their emotional needs, their heads kick in and they slow down and evaluate the [...]

Ever scratched your head and thought, “Hmm. I thought that customer was going to buy but she suddenly got cold feet? I must have read her signals wrong.” You probably have had an experience like this, but I’ll bet those “cold feet” were really a sign of Hungry Buyer Syndrome. Here’s what I mean: Most [...]

Do you have a friend who can never make a decision? “Where should we go for dinner?” and “What are you going to order?” feel like overwhelming dilemmas. So she waits for someone else to decide. Or she makes a decision and second-guesses herself all the way through dessert. Sound familiar? Yes, it’s time to [...]

Ever notice that some sales feel effortless while others are like pulling teeth? While it would be nice if there was a one-size-fits-all approach to selling, there are actually three kinds of buyers. Using the right approach with the right buyer can be the difference between sold and out in the cold. In today’s blog, [...]

I got a really fun email from Savor the Success member Stephanie Vozza and I wanted to share it with you. Here’s what she said: Hey Julie! I just had to write and tell you about how your selling tips helped my 10-year-old, Nick. He’s in the fifth grade and is going to camp this [...]

Remember the UltraBrite toothpaste commercials? OK, I know some of you are a little too young to remember, but UltraBrite was toothpaste popular during the ‘70s and ‘80s. And their sales came because of the way they sold it. Check out a young Farrah Fawcett in this commercial from the ‘70s:

Over the past six weeks, I’ve revealed the five Social Selling Styles: Ghosting, Coasting and Posting, Boasting, Hosting and Toasting. It was easy to see that the last two – Hosting and Toasting – were great styles. Recognizing a style is one thing; making it your own is quite another. If you’ve been using the [...]

“Help! I’m spending time on social media, but I’m not making any sales. What am I doing wrong?” If you’ve been following my Public Selling Style series, you probably have a clear understanding of why being on Twitter and Facebook alone doesn’t close sales. We’ve learned that social media is a public selling form, and [...]