Don’t Be Pushy; Be Irresistible!

It’s long been thought that extroverts were more successful at business than introverts.

Not so, according to a new study from the Wharton School. It found that introverted businesspeople outpace their extroverted peers when they’re able to lead others who are highly proactive.

There are three easy ways to add flair to your customer pitch without having to be super outgoing, wildly charismatic, or aggressive:

1.  Show your customer  that you “get” them. Do this by listening carefully and being empathetic.

2. Spice up your word choice so they’re intrigued about how you can improve their life.

3. Humanize your pitch by helping them understand why you care so much.

Make sure to have fun and smile.  Not only will your customer be more responsive, but you will feel more confident.

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Forget Clamming Up, Converse Effortlessly!

Selling is a conversation, right?

You start conversations all the time, so why clam up when the person next to you is a potential buyer? Or why drop the ball when your social media efforts are creating interest?

Unfortunately, this is all too common of a problem for most people. As soon as we develop a product or service that is all our own, we get really nervous about selling it. The easiest fix is to stop thinking of “having to sell it” because that creates performance anxiety. Continue reading

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The Effortless Yes! Sales Success Summit

Time flies doesn’t it? I cannot believe we are deep into summer and before you know it, it will be fall. When you love what you do and are passionate about spreading the word, time speeds right on by.

Sometimes, though, what gets lost is the time to be, to play and to listen inside. As you read this, I am in a transition and breaking a deeply ingrained pattern of working and giving too much. It’s not that I want to give any less, it’s that I want to balance how much I receive with how much I give.

It’s been a one-way street for too many years and my body says that has to change. When my body came knocking, I realized I needed to listen, inside. I did. And I knew I had to share the message I care so deeply about with you. Continue reading

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Four (summer perfect) Ways To Create That Next BIG Breakthrough!

If you are like most of my clients, you are asking yourself, “Where is my next BIG breakthrough in my business”? Or, you are wondering how to be discovered and noticed by the right customer on a grander scale. Or, you think what you are doing is great but a little too small for you, you are not alone.

The truth is we are all asking ourselves that question.

And, I think summer is a great time, while sales are naturally slower, to recalibrate and position ourselves better when the fall comes. Continue reading

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Tired Of Yes Then No, Hot Then Cold? Here’s What To Do!

Hot then cold. Yes then No. Meet Our Next Buyer!

When you meet a potential buyer do you jump right into your sales pitch, or do you take the time to understand your buyer’s needs and personality?

While it would be nice if there was a one-size-fits-all approach to customers, the truth is that there are three kinds of buyers. Selling well is about creating relevancy, and aligning your service or product with the buying needs of your customer.

In my last blog we met the first kind of buyer, the Crystal Clear Buyer. Remember her? She knows what she wants and makes decisions easy. Selling to her is pretty cut and dry; she likes it or she doesn’t, and her decision is final.

Today we’re going to discuss the second kind of buyer. She’s a harder nut to crack. But identify her, and you will best understand how to help her. Continue reading

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You’re Busted….Are You Setting Bankable Prices?

I’m often asked if there is a magic pricing formula.  Sorry … there isn’t one.

However, I do have some opinions about pricing and how it should be set with an eye towards profitability.  Profitability means two things.  First, your price allows you to retain a reasonable portion of the money for yourself.  Second, your price should leave you emotionally happy and not feeling any resentment toward your customers about what you are getting paid.  Continue reading

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It’s Never About The Money! Ever.

If you’re a business owner, you’ve heard it. The most common excuse a customer will use to not buy what you’re selling: “I can’t afford it.”

But are you ready for another one of my secrets? When a customer objects to price, it’s never about the money. Ever.

People use the standby money objection because it’s the easiest way to get you to retreat. It gives them a protective barrier, so they can hide from making a decision.

When you buy into a customer’s money story, they have effectively sold you on why they won’t buy. Instead, realize there is something beneath their objection to the price.

“I cannot afford it” can mean a number of things. It’s your job to ask questions and find out what that is.

Here are three ways the conversation could play out: Continue reading

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Your Mindset, Heart Set and Skill Set Have Everything To Do With It!

Money. It’s a funny thing.

I work with so many talented, visionary, and brilliant men and women who all have something truly unique to share with the world.

So what’s the difference between the ones who skyrocket to success and are making it BIG versus those who are faking it?
Continue reading

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Is The Macy’s Syndrome Hurting Your Business?

I heard a story about a woman who worked at the jewelry counter at Macy’s. She had nabbed a guy who was trying to purchase thousands of dollars of merchandise with a stolen credit card. When the police asked her what had tipped her off, she said,

“He didn’t have a coupon. No one ever buys anything here without a coupon.”

Continue reading

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Are you Just Looking For A Quickie?

Have you fallen into the biggest small-business booby trap? It’s where you think about your cash flow from a transactional perspective, or what I call the cash-quickie. You only think about how to make the next amount of money that will save you. And you don’t think beyond that.

It’s a viscous cycle. I know because I used to do it religiously. It burns you out and exhausts the energy you might otherwise spend on your family or profitable creative ideas.

Continue reading

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